Creative Director and Designer with 14 years of experience in digital, social, branding, traditional media, experience design, product and retail development. Passionate about creative storytelling and functional beauty, Hanna is a strategic big picture thinker, who sweats the details. She brings a proven knowledge of creative strategy, vision, communication and management with a wealth of knowledge in the sports and fitness industries. Hanna shines in building successful lifestyle brands, seeing the full scope, trouble shooting on the fly, building cohesive storylines across on all channels, and expanding voice and community reach.
CHIEF CREATIVE OFFICER for StarCycle
2016 - Present
Oversee and direct the creative vision for a start-up indoor cycling company with aggressive growth ambitions. From initial rebrand, to building a team to execute a digital expansion, in-studio experience design, and functional marketing; we are recreating this franchise model into a sought after lifestyle company nationwide.
CREATIVE / FOUNDER for Hanna Boone Studio LLC
2005 - 2017
Freelance avenue that evolved into a full agency workflow. Responsible for everything from creative strategy to beatuiful design to happy clients to taking out the trash every Friday. “I love what I do.”
CREATIVE DIRECTOR for barre3
2012 - 2015
Developed an aspirational, cohesive brand story and vision across all pillars of the company (in-studio, franchise and online) thru digital, print, experience, retail and social media. Built, vetted and mentored the marketing and design teams, including external vendors and creatives.
RESULTS: Elevated brand to top 2 barre fitness company. 100% online subscription increase from rebrand/website redesign in first month after launch.100% social media traffic increase year after year. 500% increase in retail sales within 2 years. Grew creative/marketing team by 8 members while maintaining 100% increase of gross revenue.
SENIOR DESIGNER for Swift
2010 - 2011
Led design in creating dynamic, strategic digital experiences, complementary social content/strategy and print collateral for clients such as: Nike Women, Nike Running, Nike Training Club, Hawaiian Airlines, Embassy Suites, Horny Toad Clothing.
GRAPHIC DESIGNER for K2 Sports
2006 - 2010
Responsible for branding, trending, photoshoots, product design, digital, social and print marketing for all brands under the K2 umbrella.
RESULTS: 40% increase in sales after redesign of Atlas Snowshoes. 50% increase in sales after redesign of K2 Women’s Ski’s.
INTERNSHIP/JUNIOR ART DIRECTOR for Butchershop
San Francisco, CA.
2005 - 2006
Creating identities, illustrations, print collateral, large scale festival/event experience design and photo-shoot styling.
Photoshoot Creative Direction, Selection + Editing
Social Media Strategy + Design
Experience Design (Brick + Mortar and Event)
Adobe Creative Cloud
2015 Panelist on “Versus” panel at eROI agency, Portland OR
2013 Featured Illustrations in the Oregonian for Meriwether Group Brand
2012 Featured Designer in Oregon Bride Magazine
2012 Group Show at Breeze Block Gallery, Portland, OR
2011 Solo Show at Breken, Portland, OR
2011 Featured Artist in Aspen Daily Newspaper for colab with Artist Stanley Bell
2011 Group Show at Radio Boardshop in Aspen, Co
2011 Urban Art Group Show at Columbia Art Gallery, Hood River, OR
2010 Vancouver Winter Olympics the games Lead Hard Goods Designer
2009-11 Lead Designer Pink Chase Breast Cancer Fundraiser grossing 75k
2009 Young Guns Winner SNEWS - Outdoor Magazine
2007 Rookie of the Year Winner K2 Sports
2006 Recognized Stylist & Illustrator in Icer Magazine, San Francisco CA
Bachelor of Fine Arts in Graphic Design
University of Colorado, Boulder
Study Abroad in Fashion and Design School
American International University in London, England