We set lofty goals for barre3’s 2015 holiday season: this would be our first fully comprehensive holiday campaign, launched across all digital, in-studio, retail and social platforms. The primary sales objective was class packages and retail puchases in the studio, as well as barre3.com subscriptions and retail purchases online.
Our first task was establishing a theme that carefully balanced a message of giving while also being a means to market. “All is Bright” was the perfect vehicle to shine barre3’s positive ethos during a loud and overly saturated season.
Inspired by gold foil, clean design and barre3’s signature triangles, “All is Bright” sprang to life as a die-cut metal foil sign that we shot and used in collateral throughout all mediums: Posters, Fill-in-the-blank resolution cards for in-studio, gift cards, studio installations, and a dynamic social campaign. We also created a limited-edition retail collection that included mugs, apparel, jewelry, and journals.
The result was a huge success across corporate studios, online, and franchisee studios, breaking records and being the most successful sales campaign to date.
Graphic Design - Sara Schumacher
Marketing Manager - Tracey Wyres
Retail Manager - Elena Rotondi
Creative Direction - Hanna Boone