As Lead Designer for Atlas Snowshoes, I came on at a very exciting time. Atlas had recently been acquired by K2 Sports, which meant an opportunity to completely transform the look of the brand. It was a full redesign, from product to marketing, and the result was a 40% increase in sales two years in a row.
This was my first product development role; bringing 2D design to life was an extremely rewarding challenge. However, what I found to be the most fulfilling was having my hands in all aspects of the process: from branding to product development, photoshoot direction, marketing and website development. In doing so, I learned that I excelled at seeing the whole picture and then executing down to the last detail. It was here that I discovered what I truly love doing—elevating ideas to lifestyle brands.