Web + Graphic Design
Launch, Digital + Social Strategy
Barre3 was already a leader in the Barre industry. Now they were ready to take the next step and become a leader in the Health and Fitness industry. But first, they needed a new website.
My team thoroughly evaluated the brand look, voice, tone and to make sure our message was clear: The class is King and a balanced lifestyle is our Queen. Using this mantra as our Northstar, we created a new visual aesthetic with esteemed photographer Rafael Astorga that embodied the energy, motion and feeling of the class experience. The site took on a much more modern look, embracing white space, san serifed fonts, clean CTAs and a simplified logo.
The launch of the new site perfectly coincided with open enrollment for barre3’s largest annual campaign event, the barre3 January Challenge. The new look got rave reviews from clients, fans and PR alike but more importantly, it allowed for a 50% increase in subscriptions within the first month.
I directed creative for the entire barre3 brand overhaul, which included: a full responsive ecommerce site, a micro Challenge-specific site, print collateral for in-studio marketing and branding, retail product, and Digital Ad, email and social campaigns.
Digital Director - Peter Marks
UX Designer - Sarah Olsen
Graphic Designer, Social - Sara Schumacher
Graphic Designer, Print - Jaclyn Hudak
Writer - Willow Bacon, Kait Hurley
Executive Producer - Anne Potter
Creative Direction, Graphic/Web Design - Hanna Boone
Site launched Nov 2015