Graphic + Web Design
Barre3 didn't have a retail program when I started working there in 2012. Coming from a product development background, I knew that the right retail products would create “human billboards” for the brand, generating both increased profits and powerful grassroots marketing opportunities. So I spearhead the creative direction, growth and expansion of the barre3 retail line into a must-have boutique fitness clothing line. By 2015, the line sold over a million dollars through a combination of online and in-studio sales.
To bring our retail program to life, I directed trend research, set the look and feel of each season through mood boards, led product design and development, oversaw quality control with printers and vendors, directed photo shoots for both lifestyle and stills, and developed marketing campaign strategy for the online shop and in-studio retail experience.
Retail Manager - Elena Rotondi
Graphic Designer - Jaclyn Hudak
Photography - Sara Schumacher, Rafeal Astorga, Madeline Metcalf
Creative Direction - Hanna Boone