Curated Storyline Photography
Barre3 Social platform allowed us to transform barre3 from a beloved workout to a sought after lifestyle. Here we focused not only on the 60 minutes of class time, but also the other 23 hours of the day: friendships, family, nutrition, and overall health, with of course a health dose of retail. Our goal was to showcase a balanced, happy, attainable lifestyle. This social conversation elevated barre3 to be the leader in the Barre industry because it formed such a profoundly loyal community. No other Barre company has nailed that like barre3 did. That powerful community was the catalyst for some of our most amazing collaborations, including: Dr. Oz, Every Mother Counts with Christy Turlington, Well & Good, MZ Wallace and many more.
I led Creative Directed for our creative and marketing teams, including: set monthly themes, directed photoshoots, sometimes I was the photographer, selected final imagery, created illustrations, edited imagery, and finalized campaigns. Our team was talented and all hands on deck, special shout out to Sara Schumacher, my lead designer on many project—I learned as much from her and she did from me.
Photography - Madeline Metcalf, Sara Schumacher
Social Media Manager - Kait Hurley
Producer - Ronni McOmie
Creative Director - Hanna Boone