When I began working with Blend Coffee Shop in North Portland, Oregon, the shop had just changed ownership and was about to embark on a full remodel and rebrand. The client wanted the updated brand to have a urban/rustic feel: Think raw wood edges, steel and concrete details, Edison lights mixed with with an old-world elegance. We created a full business suite, brick and mortar marketing material, social, and internal/external signage. The final results completely transformed the space into an urban retreat. The coffee shop already known for killer cappuccinos was now elevated to new favorite hangout status, every table filled with caffeinated customers drinking in the new aesthetic.